One mobile page. CAC cut in half.
HPA’s evergreen $1 promo on a $99 course performed beautifully on Meta and converted at 14% on mobile, where 95% of the traffic landed. The reason was simple: visitors thought it was a scam. We rewrote the first two sections to address that head-on. Mobile conversion rose 36%.
The offer that looked too good to be true
HPA ran an evergreen $1 promotional offer for a course that normally sold for $99. Great hook. Problem was, mobile visitors (95% of the traffic) weren’t buying. The page converted at around 14% and most visitors didn’t even scroll.
Session recordings and heatmaps pointed to the same issue. Visitors thought it was a scam. Or that they’d be locked into a subscription. The page did nothing to resolve either concern.
What we changed
We rebuilt the first two sections of the mobile page. Above the fold now explained exactly what the $1 bought, exactly what wasn’t included (no recurring charge, no hidden fees), and why HPA was doing this in the first place.
Plain. Specific. Addressed the objection straight on rather than dancing around it.
The numbers
Mobile conversion lifted 36% at 99.8% confidence, which translated to roughly 280 additional new customers every month and over 3,000 net-new customers in the year that followed, without a dollar of extra ad spend.
Customer acquisition cost was effectively halved. Same paid traffic. Twice as productive.
What actually moved
- 36% conversion lift on mobile at 99.8% confidence.
- ~280 additional new customers every month.
- Over 3,000 additional new customers per year.
- CAC effectively halved on the paid channel funnelling into this offer.
“We’ve seen single wins that brought in six figures of additional revenue, which makes the ROI a no-brainer.”
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Other programs, other results.
Ready when you are
Let's move your numbers.
Let's grab fifteen minutes to look at your funnel together, and we'll tell you straight whether we are a fit, with no slide deck or sales script in the way.
Prefer email? jono@impactconversion.com